Think of your website as About Us pages as your calling card. When a prospective customer visits your site, chances are About Us is one of the first links he will click on. What he reads there can make or break his decision to give you his business. His primary question is, Can I trust this company? You can answer this question on your About Us pages by showing visitors that you have a solid track record as a reputable, experienced and customer-focused organization. Your About Us pages should include:
- A brief overview of what you do, including the benefits you offer to customers, and how those benefits distinguish you from competitors.
- Your company history.
- Profiles of executives and other key managers.
- Testimonials from happy customers.
- A list of awards and other recognition you have received.
- Press releases and other resources for the media.
- Information on how to contact you.
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